Boxsmith is 4 months into the journey of achieving the goal of being the best gift box and gift hamper business in New Zealand - and by the best, I mean having the most incredible selection of gifts that will make you and the lucky receiver swoon. We take gifting seriously and our goal is to make beautiful gifting easy.
But to fulfil that goal we have had to reflect on what is and what isn't working - and one area has become apparent. From the beginning, it was our intention to stock only New Zealand made items with the back up being if it was not able to be made by a New Zealander we would find a New Zealand stockist. On reflection that approach has been both wonderful but limiting. So we have rethought how we are going to do this whilst maintaining New Zealand made as our first love. We are now going to have an order of purchase priority:
1. NZ made
2. NZ stockist
3. Overseas product & stockist
Our first goal is to see if we can find a NZ maker and if not we will go down the order of priority. We know an area we have not been able to stock well is gifts for men and it is largely due to being unable to find the product in NZ that we know would be amazing. So we are heading into 2018 with great plans and great excitement knowing that what we have up our sleeve is going to transform our gift boxes into the most incredible gifts for her, for him, for everyone!
So watch this space - and thanks to the awesome Boxsmith customers who have sent us suggestions for awesome gift box & gift hamper products. Some exciting stock is going to hit our store soon :)
Keep those suggestions coming firstname.lastname@example.org